The MoU was signed by Film and Broadcasting Department Chairperson Dr. Lubna Zaheer and Director Iqbal Academy Pakistan Professor Dr. Baseera Ambareen. Film and Broadcasting Department Director External Links Dr. Sobia Khurram and Iqbal Academy Pakistan Head of Department of Literature Dr. Tahir Hameed Tanoli also signed the memorandum of understanding as witnesses.

Punjab University Vice-Chancellor Professor Dr. Niaz Ahmed Akhtar termed this initiative as a positive step towards collaborative initiatives between the two institutions for the promotion of thought of Iqbal. He said that both institutions can make the society aware of thought of Iqbal in a much better way by utilizing their capacities, capabilities and resources. This memorandum of understanding is unique in the sense that apart from holding seminars, conferences and book exhibitions, it was specifically decided to prepare electronic and digital media materials related to Allama Iqbal's personality, poetry, philosophy and books. Practical steps will be taken to promote thought of Iqbal through distribution of short films, documentaries, dramas, blogging, audio podcasts or blogging